Öresund; Linking Minds

Öresund; Linking Minds is an exciting case competition where 20 students from Lund and 20 students from CBS have the unique opportunity to establish international contacts and develop their team working, public speaking and case solving skills.


"Öresund Linking Minds wants to give bachelor students the chance to develop their case solving skills while creating international networking opportunities with students from CBS and EY."

Are you an undergraduate student? Interested in learning more about case solving? Willing to make international contacts and curious on what’s going on in the mind of a Dane? Then Öresund; Linking Minds is something for you!

About ÖLM:
Öresund; Linking Minds (ÖLM) is a case event arranged by Lund University School of Economics and Management (LUSEM) and Copenhagen Business School (CBS) in collaboration with EY. With this event we would like to invite Swedish and International bachelor students that have little or no previous experience in case solving, but that are eager to learn more under relaxed circumstances.
The event starts with four educational seminars in April, given by teachers from LUSEM and representatives from EY. The event ends with two separate case competitions, one held at CBS in Copenhagen and one at LUSEM in Lund. During the two separate case competition days, students from both LUSEM and CBS will compete in mixed teams to solve a real life business case. After the final we will have a great banquet where we will have a blast together with our new friends from across the bridge!

What you can expect:
This event will give you the unique opportunity to gain experience in real life case solving and to increase your chance to shine in future job interviews. You will develop your presentation skills and you will get more comfortable with solving complex tasks in group! Next to improving your skills, you will also have the chance to network with students from CBS and representatives from EY during the competition days. Last but not least, the relaxed atmosphere will guarantee a lot of fun!

What we offer you:

Apart from the competition days, you will be offered four preparation seminars in the weeks prior to the event. The first competition day will take place at the Rambøll office in Copenhagen and includes a light dinner. The competition day in Lund will be held at LUSEM and after the case solving has finished, we will continue the evening with a closing banquet. To take part in the event, we will ask a small contribution from the participants. For just 150 SEK you will get four seminars, two competition days (including transportation) and the banquet.


The application process is closed!

Don’t forget to attach your CV. In the application form we would like you to explain what drives you to participate in ÖLM 2018 and also describe what you can contribute to a team and the event. Please note that for participation in the event we ask a small contribution of 150 SEK.

Save the dates!
Preparation Seminars:

  • Seminar 1 by Ulf Ramberg – April 4th (15:00)
  • Seminar 2 by Mats Urde – April 5th (13:00)
  • Seminar 3 by EY – April 11th (16:00)
  • Seminar 4 by EY – April 25th (16:00)

Competition Days:

  • May 3rd: case presented by Rambøll in Copenhagen
  • May 4th: case presented by EY in Lund




Words from a former winner

Amanda, one of the members in the winning team last year, thinks ÖLM is a great competition full of valuable experience. We have asked her some question to find out more how she experienced ÖLM.

Hi Amanda!

Why did you apply for the ÖLM case competition?
Studying Design of Information Systems, I felt that I wanted to develop my business skills to better understand the purpose of IT-systems and how to align them with the core business value. The ÖLM case competition was a great opportunity to obtain this business perspective and to do so in applied projects together with great analytical team members with different academic backgrounds. On top of this, I want to work in Copenhagen when I have finished my studies, so getting some insight into how it is to study and work in Denmark and starting my Danish network was great!

What was the best thing you learned from the event?
That every team member has a different perspective and great ideas to contribute with. Getting the right team spirit early is so important to both attain a great solution and (most importantly) to have fun while doing so!



How was the competition in CBS?
The competition in Copenhagen was held at IBMs Client Center this time. It was really cool to both work in teams with CBS students (they were very professional and had complementing academic perspectives) and to visit the IBM office. The actual event started with a mingle and an introduction to both IBM, what they are currently working with and a presentation of our case. Then each team (two students from CBS and two from Lund) got a group room to work in for three hours to create a solution to the issue presented. The presentation was first held in front of half of the jury and then two finalist teams presented in front of the whole jury and all students. Finally, we had a mingle with a buffet.

Why do you think your team won?
From the first minute of our preparation, we were excited, engaged and had a positive team spirit. This really helped us in moving forward quickly as everyone felt that they could share their ideas and contribute. We also complemented each other skill-wise, which of course facilitated the role-distribution a lot. Finally, we had a bold idea but supported it with a structured and numerical analysis.

Can you recommend ÖLM to your friends?
Absolutely! It was a great experience with a lot of networking, challenges, skill-building and fun.

A word from our project leader

Hieke Bruinsma is the project leader for ÖLM 2018 and here are some of her thoughts about the event.

See available positions


My name is Hieke and I am a master student from the Netherlands. When I moved to Lund last August, I could have never imagined that I would become the person responsible for organizing such an amazing event!

Why ÖLM?

As soon as I heard about Öresund; Linking Minds, I instantly knew I wanted to be involved. The concept of giving bachelor students the opportunity to develop their case solving skills appealed to me, because it has become an increasingly important part of job applications. Therefore, I believe that being able to tackle case based questions greatly enhances your employability.

Moreover, I am very excited about the collaboration with Copenhagen Business School. In addition to being a great university and partner for this event, I also have a more personal connection with CBS. For my bachelor exchange I had the opportunity to study one semester at this university, which has been one of the best experiences of my life.

ÖLM 2018

For this year’s edition you can expect to gain valuable experience in case solving from both our preparation seminars and the case competition itself. However, Öresund; Linking Minds is also about establishing new connections and expanding your network on both sides of the bridge. Mingling with students from CBS and company representatives in both a professional and informal setting is a key characteristic to this case competition. Finally, my stay in Sweden has taught me the importance of fine dining. Of course we will end this edition of Öresund; Linking Minds in style by inviting all participants to our closing banquet. I hope to see you there!


committee members

Do you have any further questions about our competition? Do not hesitate to contact our committee!

Hieke Bruinsma
Project Leader - Collegial



Vera Stafström
Event Coordinator



Filippa Lundqvist
Marketing Coordinator



Amanda Heintze
Sponsorship Coordinator